Marketing & Design work
In increasingly saturated markets, with aggressive market situations, brands that have strong, clear identities, a vision for the future and clearly articulated promises that the audience can trust are the brands that succeed. Azure, in addition to its strong sales channels offers developers a complete marketing service solution, with tools to assist every aspect of your marketing program.Our experienced team works closely with developers to design and implement a total brand package as well as manage the entire production of every piece of marketing communication, leaving developers free to concentrate on their core business.
Our services include the design and management of all brochures, printed material, 3D animations, DVD production, floor plans, photography, websites, copywriting, online media and much more.
Our unique combination of people, skills and experience makes Azure Property Group the property marketing solution of choice for developers looking to achieve outstanding results. To understand the various components of the marketing material we provide the following examples for you to review.
Marketing material
The ability to successfully promote and market your project to potential purchasers is fundamental to the success of the project. The quality and strength of the marketing material produced is an essential element. A well concepted, well thought out production of marketing material can pay dividends throughout the entire marketing campaign process conveying to purchasers a message of quality, confidence and point of difference in the market.
It is not just a simple case of producing a brochure with a few pretty pictures and people will buy, it is a much more well crafted, meticulously planned marketing design and production process that will result in the best results for the project.
Setting the foundations for the project is essential.
Development of a brand matrix or style guide for your project outlining the project concept, brand DNA, tag line, brand strategy, brand positioning, target market, typography, colours, look and feel will pave the way for the rest of the marketing material to be designed. The brand matrix will outline how the brand is to be seen throughout all forms of communication used and how the brand is to be received in the market place ensuring there is an instant recognition and brand equity created. Through consistent branding designs we can reinforce brand identity.
We offer complete management and production of the following components:
- Copy writing
- Brochures
- Floor plan colour ups
- 3D animations
- DVD’s
- Website development
- Online and offline media
- Newsletters
- Mail outs
- Signage for site
- Display suite design and construction
- Model construction
- And much more
Case Study – Spire Living
Spire Living material designed and produced
- Brand Matrix/DNA Brochure
- Copy writing
- Photography shoot
- Interior design
- Website development, ongoing website hosting & management
- DVD production
- Automatically growing and managing a buyer, vendor databases
- Latest property listings
- Newsletter
- Email templates
- Profile emails (with tours and videos) for pre engagement marketing
- Customer communications
- Updating buyer profiles automatically
- Managing interested prospect via lead report sheets
- Following up interested buyers as a result of the statistical reports detailing activity for each property campaign
How the marketing campaign material was implemented:
Property Research News, General Newsletters and Interest Rate Updates:
Property research and news was emailed to a database of buyers allowing them to easily review the data, satisfy their due diligence and make an informed buying decision.
Website registration forms:
Automated permission based forms allow buyers to register their interests, specifically stating what type of property, price range and area they are interested in. Lead sheets were automatically delivered to the sales team allowing instant follow up. All details are also uploaded onto central databases that can be segmented and targeted based on profile and interests.
Project updates:
Buyers receive regular emails that have personalised content specific to their properties of interest. Buyers can view pictures, video tours, information, request inspections and link directly through to the web page for more information.
Live pricing availability
Agents and sales people were able to go online and see the latest availability at any time of the day or night giving them the opportunity to see clients outside of working hours and close sales right there and then with the purchaser.
Results
Spire Living grew a client database of over 4,000 interested purchasers in a period of only 6 months that we were able to effectively market to with emails, brochures and 3D animations being sent electronically to them to give them confidence in the property they were looking to purchase. Purchasers came from local buyers, interstate and international proving the campaign methodology and marketing material created was exactly what was required for the successful marketing of the units.
